Mistakes, chaos and meditation: inside the mind of Bráulio Amado ↗

Bráulio Amado, in un’intervista su It's Nice That, racconta come fa i poster per il Good Room e non solo.

Often, I can see what it’s going to be right away, but that makes it too easy and you’re just executing. The ones I have more fun with are where you don’t quite see it and have to explore and find something in it. It’s been very helpful for me even applying that mindset and logic to other works, because sometimes when you read a brief, you have ideas and it’s visual, but oftentimes it’s not. So it’s about dissecting it, and researching etc, and then you have everything in front of you and it’s like, alright what can I do with all this.