MD UI: a Typeface for Interfacing · Mass-Driver™ ↗

L’articolo di presentazione del nuovo font della fonderia Mass-Driver, MD UI.

When we think about reading, we tend to picture books, or magazines, or business reports. Blocks of text, traversed from beginning to end. There’s another kind of reading, though, one which I think we do much more often without really noticing it.

It’s a kind of instantaneous scanning of a word or two at a time: the hour on a smartwatch, or the label on microwave dial, or the URL in your web browser. I like to call this interfacing, because it’s less about digesting information (or experiencing the text) than about interacting with your immediate surroundings. You don’t think of it as reading at all — it just happens.