Craft is Untouchable - Christopher Butler ↗

Sul “mestiere” e sul design.

No knowledge I possess about design—the incorporeal understanding that makes what I create better than an off-the-shelf template or something done by someone without my experience—is made irrelevant by AI. Nor is it contradicted by my use of AI tools.

Structure still communicates before content. Visual hierarchy still guides attention. Negative space still creates rhythm. These principles don’t vanish because I’m working through AI rather than directly manipulating pixels.

The craft migrates to a different level of abstraction. But it remains craft.